fresh perspectives yield fresh results.

Breathe new life into your business and unlock its fullest potential through fresh take strategies that will help you get unstuck, refocused, and enable you to move your business forward.

You know those businesses that have everything working for them?

  • A sleek, innovative website that showcases their brilliance.
  • Never ending streams of optimized content.
  • Branding that's on point and rivals big corporations.
  • Products and services that resonate with their ideal clients.

Well, here's a secret for you... that effortlessness is not an accident. 
The truth is: it’s entirely intentional.

Your business can look like that, too (and not by starting over or from scratch).
The answer lies in one powerful strategy:



marketing + business strategy


website + marketing collateral


content  + digital assets
perceptive insights

The Fresh Take Solution

We want you to work smarter, not harder! Reworking means we take everything you love about
your existing brand, give it a facelift, and add the structure you need to effectively scale up your
business. This makes the process easier for you, as you won’t have to stress about coming up
with an entirely new brand direction or creating completely new content.

Our approach involves looking at the various facets of your business from new, creative
perspectives to gain what we call “perceptive insights”. These insights help us to form a fresh
take on your business, and offer the best possible strategies and solutions to move your
business forward while preserving the key elements that make your brand unique.

client testimonials

what people Are Saying


Lysa is one of a kind and absolutely amazing at what she does! She helped me with a website audit earlier this year which was eye opening and her advice really helped my business grow! I also had a logo created and it turned out beautiful! She took care of me every step of the way and made sure I was completely satisfied with the results! I highly recommend her for all your branding and graphic design needs!


Jessica Heemstra

Pure Excellence Esthetics


Lysa has a remarkable and wonderful combination of heart and head - she has a high level of expertise on the technical side of things but she also appreciates the "big picture" and knows how to make the technology work in service to that. She is friendly, warm, and extremely professional. It was a pleasure working with her and I now consider her part of my virtual team for support and consultation in the future.


Elizabeth Cottrell



Before working with Lysa and her team, I was feeling overwhelmed, and completely in over my head. Through her consummate professionalism, Lysa instilled confidence, offered sage advice, and always had my back. She is an amazing and talented individual who has a work ethic to match my own (and that’s saying ALOT!). 


Joanne Schneider

Nourished Body and Mind


latest Perspectives & insights

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