brand strategy

The Value of a Cohesive Brand

Sometimes when I talk to clients about “Branding” their eyes open big with uncertainty and they say… isn’t that my logo? Well yes, but your logo is only PART of

The Value of a Cohesive Brand
Marketing

Spaghetti Marketing

Whenever I think of spaghetti marketing I think of shiny object syndrome meets target practice. It’s an unclear approach where you are literally throwing everything at the marketing wall, hoping

Spaghetti Marketing