No matter what type of business you have, it’s no secret that online assessments can help you determine who people think you are and what they feel you offer. If you’ve ever struggled with knowing who your clients are, what they need or want, and how to effectively offer services or products they will actually buy, this strategy is a must.
Depending on your type of business and brand, you might opt for a fun quiz or a calculator – either way, the outcome is the same: information. Information is power, my friend, so let’s roll up our sleeves and dive into a simple, yet highly effective strategy to help you understand your client or customer base more.
In Ryan Levesque’s book, Ask, the strategy of a well-placed question is laid out in his Ask Formula. Ryan shares the secret to asking the right questions to help determine how to find out exactly what people want to buy.
Collecting customer feedback is one of the best ways to understand how your company can improve, and the best way to do this is to ask your clients—directly. However, online assessments can help you learn more about who your customer is, what services and products they are seeking, and ways you can support them.If you want to know something, ask. Click To Tweet
Today, there are a variety of online assessments, surveys, quizzes, and calculators that you can use. The data yielded will be invaluable in crafting more targeted content, products or services, giving you a roadmap for inbound marketing strategies.
Wondering how to get started? Keep reading for ways to implement this effective strategy that will have you targeting your content and creating ideal offers in no time at all!
Determining the best way to deliver your online assessments really boils down to three things:
When looking at which category will work best for your business, understand that you don’t have to choose only one. In fact, we recommend trying a few styles and types to see which resonate best with your ideal clients and customers. Every opportunity will not be wasted because this strategy will ALWAYS give you some sort of feedback that will prove invaluable (even if it’s that your peeps don’t love quizzes 😉 ).
Here are the main online assessment categories:
Looking for an easy way to build complex quizzes without the hassle? Thrive Quiz Builder looks to help you increase your email list, social share, and give you data to grow your business. There’s no coding involved, but it’ll certainly look like there is. Here are some things you can look forward to if you use Thrive Quiz Builder to build an online assessment:
Thrive Quiz Builder is one of the most versatile quiz builders on the market. Here are just a few of the features this powerful tool does:
And these are just some examples of how you can use Thrive Quiz Builder! With different quiz types and templates, you’ll be able to build exactly what you’re seeking to reach your clients. The biggest advantage of using Thrive Quiz Builder? It’s a WordPress plugin, so, all traffic is sent to and stays on your website.
If you’re looking for a self-hosted option for quizzes, consider brandquiz for building interactive content for your clients. brandquiz allows you to “activate” your audience and offers a free option for up to 100 participants. Here are the features that they offer:
These features can be embedded into any website, which means that you can instantly upgrade your website and its capabilities with brandquiz. Want to poll your clients on their opinions and preferences? You can assess where you can improve and make the adjustments accordingly.
SurveyMonkey is one of the top survey platforms out there. It’s both easy and intuitive so neither you nor your customers will have issues figuring out how to use the platform. Here are some of the top ways that you can use SurveyMonkey to reach your clients and improve your brand.
Today’s technological world makes reaching your clients and connecting with them that much more attainable. With Thrive Quiz Builder, brandquiz, and SurveyMonkey, you can take your business to the next level and use these tools to improve your products and services using their feedback.
Are you ready to learn more about who you are attracting to your business and how you can best serve them? Schedule a free consult call to see how we can partner up on the production of your new assessment, quiz or survey today!
Lysa is a digital producer who helps service-based entrepreneurs fulfill their business vision through creative ideation, technical solutions, and relationship marketing. With 19 years of diverse experience in broadcast and digital media, she provides a wide range of opportunities to work with a variety of clients and teams, both virtually and in-person.