A website is critical for any business, but what happens if you don’t control it? That’s exactly what happened to a veterinarian I spoke with recently. She had just launched her clinic and was excited to promote her services online. When I asked for her website address, she admitted it wasn’t live.
Why? A billing issue with her web developer, who controlled her hosting account, had taken it offline. She was stuck in a website hostage situation—a frustrating but surprisingly common problem for small business owners.
Many businesses understand the importance of having a website, but few know the details of managing hosting and domain ownership. This lack of knowledge can leave them vulnerable to bad practices and unnecessary headaches.
What Went Wrong with the Veterinarian’s Website?
In this case, the veterinarian had purchased a marketing package from a media company. It sounded perfect: a complete website, hosting, social media integration, and directory listings. But the company hosted her website under their account, not hers.
This meant she didn’t own the hosting space for her website. When the contract hit a snag, her website was turned off.
Unfortunately, this practice is common. Here’s why some web developers or marketing companies host your website on their accounts:
Convenience
Managing all client websites under one account saves them time.Profitability
Hosting providers often offer flat-rate plans for unlimited websites. Companies charge clients a premium, keeping the difference as profit.Control
By hosting your website under their account, they can make it difficult for you to leave their service, ensuring you stay locked in.
If you didn’t set up your hosting or domain, it’s possible your website is in someone else’s hands.
How to Take Back Control of Your Website
Want to avoid being in a website hostage situation? Follow these steps to regain control:
1. Choose the Right Hosting Provider
Search for hosting providers that match your business needs. Look for features like email integration, website builders, and scalability. Popular hosting companies like [insert examples] offer reliable options for small businesses.
2. Set Up Your Own Hosting Account
Sign up for your own hosting account directly with a provider. Having your own account ensures you maintain control over your website and data.
3. Transfer Your Website to Your New Host
Work with your current provider or hire a developer to transfer your website files and domain name to your new hosting account. Most hosting providers offer step-by-step guides or customer support to assist with the process. Transfers typically take 24-48 hours.
4. Register Your Domain Name Independently
Your domain name is your business’s online identity. Make sure it’s registered in your name and managed through a separate account. This way, even if you switch hosting providers, your domain stays with you.
Why Website Ownership Matters for SEO and Business Success
Owning your hosting and domain is essential for maintaining control of your online presence and optimizing your website for SEO. When you control your hosting and domain, you:
- Avoid Downtime: Your website stays live and accessible, regardless of changes in service providers.
- Improve SEO Performance: A reliable hosting provider ensures your website is fast, secure, and optimized for search engines.
- Protect Your Brand: Your domain name and website are critical assets—don’t let someone else hold them hostage.
Secure Your Website Today
Don’t let someone else control your business’s online presence. Owning your hosting and domain gives you the freedom and flexibility to make decisions without being dependent on others.
Take these steps now to secure your website setup and enjoy peace of mind. Not only will it protect your business, but it will also improve your website’s performance, SEO rankings, and customer trust.
Start taking control today—it’s easier than you think!