Top 8 Email Marketing Platforms

You know it and I know it.

But are you doing it?

Email marketing, that is.

If you haven’t gotten into yet, let me tell you- it’s not the way of the future, is the way of the now!

Having a growing list of email subscribers is like having your own personal corner of the internet where EVERYONE is interested in what you have to say, (and hopefully) what you have to sell.

In fact it continues to be one of the most effective tactics in digital marketing, offering quick tools that can help you grow your business! It’s easy, it’s effective, and it’s inexpensive.

While everyone can agree that email marketing is ESSENTIAL to having a growing, breathing business- one thing is left to be decided: which platform is best?

[bctt tweet=”The email marketing platform that’s right for your business is the one that is fully utilized.”]

With so many different options coming out of the woodwork everyday, it can be difficult to figure out which one is right for you.

If you’re curious about getting started, ready to see how yours stacks up, or are looking to jump ship, check out my top 8 email marketing platforms:

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ConvertKit-logoConvertKit

ConvertKit might seem to be the new kid on the block, but it’s been around for a few years now and making BIG waves in the email marketing world. Designed with bloggers in mind, ConvertKit is an all in one email marketing system that works off of a ‘tagging’ system and includes intuitive drip campaign sequences that harness the power of email marketing at its core.

Main Features:

  • Plans include unlimited forms, courses, landing pages, and automation rules
  • Send up to 10x your total subscriber count per month
  • Mobile responsive
  • Easy to use interface
  • Over 30+ integrations
  • Unlimited emails each  month
  • Real time reports

Free trial: none but they offer a free 30 day money back guarantee.

Free basic account: none

Pricing: Start at $29/month for up to 1,000 subscribers and continue up to $3,999 for up to 900,000 subscribers.

ConvertKit has been amazing for my email marketing, and you know what made it so much simpler? ConvertKit School. You can check out this affordable course right here.

constant-contact-share-logoConstant Contact

With 15 years of experience and over 650,000 customers, Constant Contact aims at helping small businesses do more business. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Main Features:

  • Drag-and-drop editor
  • Post and track emails on social networks
  • Upload email lists from Excel, Gmail, Outlook, etc
  • Automatic emails (welcome, birthday and anniversary)
  • Custom coupon creation
  • Process event registration/payments
  • Collect donations
  • Prewritten templates
  • Real-time reports

Free Trial: Free for 60 days. No credit card required. Free trial gives full access to the advanced features, award winning expert coaching and support, as well as an online library of marketing tips and strategies.

Free Basic Account: None

Pricing: Ranges from $20/month for 500 contacts to $85/month for 10,000 contacts. For 10,000+ contacts, Constant Contact asks that you call 855-783-2308.

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mailchimp logoMailChimp

Join more than 9 million people who use MailChimp to design and send 600 million emails every day. This online email marketing solution helps you manage contacts, send emails and track results.

Main Features:

  • Drag-and-drop editor
  • Multi-user account
  • Marketing automation
  • Integration with popular apps and services
  • Advanced reporting analytics
  • Suite of mobile apps
  • Complex, flexible API documentation

Free Trial: Sign up takes 30 seconds. No credit card required.

Free Basic Account: If you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free. No expiring trial, contract or credit card required.

Pricing: Moving up from the free basic account, price starts at $25/month for 2,000 subscribers.

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AWeberAweber-logo

AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.

Main Features:

  • Drag-and-drop editor
  • Mobile responsive signup forms
  • RSS to email
  • HTML email templates
  • Collect, track and manage subscriber list
  • AWeber apps include: mobile subscriber app and stats app
  • Automatically delivered emails
  • Integration with popular apps and services
  • Subscriber segmenting
  • Expert customer service
  • RSS to email
  • Email marketing API

Free Trial: 30 day free trial. Credit card required.

Free Basic Account: None

Pricing: Ranges from $19/month for 500 subscribers to $239/month for 25,000 subscribers.

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madmimi logoMad Mimi

Mad Mimi makes it simple to send HTML email newsletters, grow your subscribers and manage your email list. Every day, over 40 million emails are sent, shared and tracked using Mad Mimi’s delightful and powerful service.

Main Features:

  • Drag-and-drop editor
  • Ultra-clean interface
  • Add audience members individually via CSV files or by pasting them from spreadsheet 
  • Customizable web form
  • Schedule emails
  • Real-time tracking
  • Integration with popular apps and services
  • Uses SSL to keep information safe and secure
  • Add on features

Free Trial: None

Free Basic Account: Store up to 100 contacts with Mad Mimi’s free plan.

Pricing: Ranges from $10/month for 500 contacts to $1,049/month for 350,000 contacts.

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Get-Response-Logo-LightGet Response

Create email campaigns, newsletters and list of subscribers using Get Response. This platform has 350,000 happy customers in 182 countries, engaging more than 1 billion subscribers every month. One very nice feature of Get Response is that you can learn more about email marketing through their free courses within the platform. Even if you sign up for the free trial, you can take the course to learn more about how to use email marketing to grow your list.

Main Features:

  • Drag-and-drop editor
  • Import contact list
  • Autoresponders
  • Razor-sharp targeting
  • Landing Pages
  • FREE access to over 1,000 images from iStock 
  • 99% email deliverability
  • 24/7 Live Support

Free Trial: Free for 30 days. No credit card required.

Free Basic Account: None

Pricing: Ranges from $15/month for 1,000 subscribers to $450/month for 100,000 subscribers.

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infusionsoft-mobile-logo-270Infusionsoft

Infusionsoft is a complete sales and marketing automation software for small businesses combining CRM, email marketing, lead capture and e-commerce. Harness the power of automation to organize your contacts, turn leads into customers and transform customers into raving fans. Note that this platform requires a lot of intention, meaning you will want to have your structures set up to fully benefit and utilize all the potential Infusionsoft has to offer. You also should consider working with an Infusionsoft Certified Partner to help you  get set up and assist with your transition. I recommend working with the Scoop Tech Team over at Scoop Industries. Brittany Becher and her team will make this process fluid and offer support beyond compare.

Main Features:

  • Drag-and-drop editor
  • Customer Relationship Management
  • Marketing automation
  • E-commerce shopping carts
  • Powerful reporting
  • Integration with popular apps and services
  • Lead Scoring
  • Cloud based

Free Trial: No. However, Infusionsoft offers a free interactive product demo.

Free Basic Account: None

Pricing: Ranges from $199/month for 2,500 contacts to $599/month for 20,000 contacts.

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ONTRAPORT LOGOOntraport

Trying to manage a bunch of separate tools to run your business creates a frustrating mess that simply won’t work as your business grows. ONTRAPORT is an all-in-one business and marketing automation platform that removes the burden of technology for small businesses and entrepreneurs. 

Main Features:

  • Drag-and-drop editor
  • Marketing automation
  • High conversion web pages
  • Web forms
  • Membership sites
  • Integration with popular apps and services
  • 2-way SMS messaging
  • Flexible payment settings
  • Lead management and scoring
  • Task management
  • Powerful CRM
  • Metrics Dashboard
  • Mobile app
  • Secure open API

Free Trial: No. However, Ontraport offers a free product demo.

Free Basic Account: None

Pricing: Ranges from $79/month for 1,000 contacts to $597/month for 100,000 contacts. Add-ons are also available for ONTRAPORT Pro and ONTRAPORT Team packages.

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Whatever platform you ultimately choose, the bottom line is this;

You must USE it.

No sense having an account with ANY email marketing platform if you don’t plan on cultivating and nurturing an audience. Are you looking for an email platform to begin your email marketing? Maybe you have outgrown you current one and looking to ‘kick it up a notch!’. Best plan is to chart out what you would like to do with your audience via email, then, review the features and prices of each service and find the one that best fits that list.

What email marketing effort have you stumped? Are you currently executing an email marketing strategy? Like or dislike your platform? Share your experiences by commenting below!
About the Author Lysa Greer

Lysa is a seasoned Business Strategist and Service Designer with a profound commitment to crafting holistic, valued experiences. Her specialization lies in optimizing offers to empower service-based entrepreneurs in realizing their business visions. Drawing from 24 years of multifaceted experience in broadcast and digital media, Lysa offers an array of opportunities for collaboration with diverse clients and teams, fostering connections in both virtual and in-person settings.

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