website OPTIMIZATION

Elevate the Digital Home of Your Business

Your website should reflect the clarity, confidence, and value of the business you’ve worked so hard to build. When it no longer does - or when it simply isn’t converting - Website Optimization helps you understand why and what’s needed to make it work.

EXPLORE OPTIONS Now

why you're here

**Something about your website isn’t working the way you expected, and you’re trying to figure out what’s missing.**

Most businesses land here because of one of two realities:

Website Has Outgrown The Business

You’ve evolved. Your offers have evolved. But your website is still speaking to an earlier version of you.

This looks like:

A homepage that doesn’t match your current messaging or services.
Navigation that reflects your old structure, not your new one.
Inconsistent language that no longer fits your expertise.
Pages that feel too basic, too heavy, or out of alignment.
A site that doesn’t guide visitors where you want them to go.

In this case, your website needs refinement, clarity, and realignment.

Website Isn't Converting (Yet)

You have a website, and it's been live for a while. Sometimes the site look fine, but something deeper is off.

This often shows up as:

People landing on your site but not taking action.
Confusing page flow or unclear calls to action.
Messaging that doesn’t communicate value.
A disjointed experience between your site, your offers, and your content.
Users getting lost or overwhelmed.

In this case, the website needs stabilization, clarity, and structural improvement.

what's included

Website Optimization Analysis

Your website needs to work on three levels:

Strategic - the structure must make sense
Functional - the site must be intuitive and user-friendly
Emotional - visitors must feel clarity, trust, and alignment

Offer Optimization helps you identify where the breakdown is happening, and what to do about it.

Every Website Optimization engagement includes analysis of:

Homepage clarity & messaging hierarchy
Navigation & user flow
Page structure & readability
Calls to action & conversion pathways
Offer alignment & value communication
Content gaps & redundancies
Brand consistency & trust elements
Mobile responsiveness & accessibility
Tech/functionality considerations

OPTIMIZATION

Explore Your Options

Two Paths. Same Goal: A clear, intuitive website that aligns with your business and supports conversion.

OPTION 1

Website assessment

A strategic diagnostic of your website as it exists today.

The Website Assessment shows you where users get stuck, where messaging loses them, and what structural issues are preventing conversions.

What You'll Receive:

Initial Website Review
A thorough evaluation of your homepage, key pages, messaging hierarchy, and user flow.
60-Minute Strategy Call (Recorded)
We’ll walk through what’s working, what’s not, and why users may not be taking action.
Website Assessment Document
A concise summary of key findings, including:
- Homepage clarity & messaging opportunities
- Navigation issues or structural breakdowns
- Confusing or overwhelming page elements
- Gaps in trust, flow, or content
- Strengths of your current site
- Prioritized next steps
Recording of Your Call
For easy reference as you implement changes.

The confidence of knowing exactly what’s happening, and how to improve it.

Your Investment = $1200

purchase website assessment

OPTION 2

website optimization blueprint

A comprehensive strategic plan for realigning, restructuring, or elevating your website.

The Blueprint includes everything in the Assessment plus a detailed, actionable website plan that brings your structure, messaging, and flow into alignment with your business today.

What You'll Receive:

Initial Website Review
Homepage, key pages, navigation, flow, calls to action, messaging.
60-Minute Diagnostic Call (Recorded)
We review goals, identify friction points, clarify audience intent, and confirm the role your site needs to play.
Full Optimization Blueprint
Your fully mapped strategic plan, including:
- Homepage strategy & messaging hierarchy
- Light wireframing for key sections/pages
- Recommended navigation and site structure
- Page-by-page clarity and flow improvements
- Conversion pathway recommendations
- Trust elements and content additions
- Messaging clarity + positioning suggestions
- Actionable steps to improve UX and readability
- A prioritized action plan
60-Minute Blueprint Review Call (Recorded)
We walk through your Blueprint together to ensure clarity and alignment.
All Recordings
Both sessions delivered for your reference.

This Gives You:
A clear, confident direction for a website that truly represents your business and supports growth.

Your Investment = $2,800

purchase website optimization blueprint

THIS IS FOR YOU IF…

Your website no longer reflects who you are or what you offer.
You feel disconnected from your current messaging or structure.
You’re ready to improve clarity, flow, and user experience.
You want your website to support—not hinder—growth.
You value thoughtful, strategic insight.
You want clear direction before hiring a designer or developer.

**THIS IS NOT FOR YOU IF…**

You want a full website build or redesign done for you.
You’re looking for a quick fix or patchwork workaround.
You’re not ready to review or edit your existing pages.
You expect guaranteed conversion outcomes.
You prefer template-level tweaks instead of strategic guidance.

“

While working with a professional colleague, I was introduced to Lysa of Fresh Take Productions. She was working on the production of our joint venture and after our strategy session with her, I was really impressed. She was knowledgeable, thorough, and left me curious about her insights on our website and other aspects of our business. I then hired her to do a full website audit and was optimistic about her findings. When I received her audit, I was so appreciative and felt it was money well spent. We found the entire process to be efficient, helpful, educational, and empowering. It's very hard to find true professionals who follow through and delver on their promises. Lysa and her team delivered and then some. We now feel confident our business will evolve in a positive way as the process was very informative.

Dan mabe // President, American Green Zone Alliance

Assessment vs Blueprint: What’s the Difference?

offer optimization feature	assessment	Blueprint
Homepage Analysis
Messaging Hierarchy Review
Navigation Flow Review
User Experience Insights
Strengths & Gaps Identified
Recommendations	Basic	Detailed + Actionable
Light Wireframing
Page-by-Page Strategy
Conversion Pathway Mapping
Trust Element Review
Prioritized Action plan
Calls Included	1	2
Best For	Clarity	Direction + Change

Ready To Move Forward?

Whether you’re ready to dive in or still deciding, your next step is simple.

If you already know you’re ready:

i'm ready - show me the options

If you need a bit more clarity first:

book a meet 'n greet