The first sign you might be in need of a website redesign is its conversion rate. If you notice your bounce rate is super high or super low, there's an issue. Is the time spent on your website so low it's barely measurable?
A well-designed interface that focuses on your user experience could increase your website conversion rate by 200% to 400%.
“We came to Lysa completely overwhelmed. We tried another developer for our website migration from Squarespace to WordPress, but they had no sense of project management or design. Lysa is terrific: she’s responsive, communicative and good on both functionality and design. We are so pleased with the site and she proved that working remotely can be surprisingly easy. We received great value as Lysa knows about multiple platforms, marketing solutions, and feel we still have so much more she can do for us."
THe Single PRocess
“I was gearing up for the launch of my book, feeling overwhelmed, and couldn't find the right person to help with the integration of my website and email program. I've worked with many website designers, and Fresh Take is the absolute best company I've ever worked with in terms of knowledge, design, and responsiveness.
I've recommended their services to colleagues and am thrilled with the new look of my website, as well as how everything is integrated and working well. I'm never concluding our work together, as I continue receiving excellent, responsive customer service, and beautiful design work."
We approach website design a little differently. Instead of just having you fill out a form and wait while we produce a design, all the while feeling limited to having any say in the outcome, we believe in collaborative creation. While yes, you are hiring professionals to act in your best interests (because none of us don't know what we don't know), we want you to leave our time together with a beautiful, functional and most importantly, effective website.
Together we determine where the gaps are in your current brand and work out the website redesign objectives like increased functionality, lead generation tactics, as well as overall user experience and brand continuity.
Deliverables: A detailed scope of work and fully mapped out user journeys & interactions.
Based on the outcome of our strategic plan, we will craft a scope of work and identify which areas of content will need optimized and what branding elements need to be completed. We will also determine which lead resources need overhauled and assign out the tasks between our teams.
Deliverables: Finalized content is created.
Once we have all the content compiled, organized, and optimized, we begin creating wireframes detailing all functionality for Phase 1. This process includes a clickable prototype where notes can be shared and details are fleshed out until a final layout is developed.
Deliverables: Completed layout options ready for the next development phase.
We take all the content and information and design the key templates. These will be flexible enough to use throughout the website and in the future. We save different variations, pages, sections, and edit as needed - all the while keeping your site's goals and user experience in find.
Deliverables: Designed page layouts with key templates and branding elements.
We complete the final version of your website redesign and review all components for a final quality check. We ensure all assets are delivered to you and review the website's responsiveness for desktop, mobile, tablet resolutions.
Deliverables: Finalized website delivered with maintenance instructions.
There's a reason we begin with a strategy session. It's to gather all the information we need to get a good idea about your likes and dislikes which gets us as close as possible to a perfect design the first time. While we’ve rarely had any projects where we need to redo the complete design because it’s missed the mark, there's always that chance. However, rest assured that if this did in fact happen, we will do everything we can do get the project back on track and make sure you’re happy with it. There’s absolutely no risk to you.
We know optimization (especially writing content that will get you found on Google) can be a struggle. That’s why we provide in-depth guidance and support to help you easily write the most effective content. We believe the best content comes from directly from you because, after all, you know your business and your audience better than anyone. However, if writing isn’t your strong suit, no worries. We go through every piece of content you have and re-write any pieces we feel can be more compelling and effective.
Yes, absolutely! We tackle every part of the redesign process and manage the entire process for you so you can be confident that when your website is live, it’s going to be pixel perfect and working like a dream. Furthermore, we use tools that are ideal for anyone - no matter their technology knowledge. You don't have to worry about post-production maintenance. We make sure you have take care of your new site with minimal effort.
While we work hard to empower our clients with everything they need to maintain their website after production has completed, we understand that you might want additional support. We offer maintenance plans for all websites we produce.
“Lysa brings all of her creativity, exuberance and years of experience to the table when she works with you. Not only are the behind the scenes skills firmly in place so that your project goes off without a hitch, but she also gives ideas, design and suggestions to enhance the project. She's extremely transparent and honest, providing cutting-edge concepts that leave you feeling you've upleveled your business objectives. She has a great combination of strengths that include research skills, persistence and patience combined with creativity, imagination and resourcefulness."
your authentic image
“When I came to Lysa to help me redesign my website, I quickly realized I had previously wasted a lot of time and money. Lysa exceeded my expectations with a level of service you don't see very often.I was so impressed with her work and found her to be such a pleasure to work with. I feel like she really gets me and my projects and has completed overhauled my membership site, helped me create an online assessment for my website, and created my event site. I highly recommend her for your digital production!”
maxine drake consulting