Squarespace

Why Squarespace

Are you an entrepreneur who had always wanted to start a secondary business, but did you hesitate because you knew you would need a website? Or you think you lose customers because your small business does not have a website yet? Fortunately, there is a wonderful platform called Squarespace that makes it easy to create your website. Squarespace is by far one of the easiest platforms to use to create a quality website if you are not tech savvy.

What is Squarespace?

Squarespace is an all-inclusive website builder that allows you to create a complete and functional website without any code or plug-in. It is called a drag-and-drop platform because blocks are added and moved to your page to add content. Thus, buttons, images, text, lines, spacers are just a click away. These are smart fields that automatically move and resize to optimize for mobile devices.

Why Squarespace?

Squarespace has been designed with a user-friendly interface, which dramatically simplifies the maintenance and updating of your website, long after the end of the project. Managing your website involves dragging and dropping, drawing angles to resize images, and editing WYSIWYG.

Let’s look at seven reasons why Squarespace is an excellent choice for website developers

  1. Mobile Friendly

Mobile traffic now accounts for more than half of all website traffic. With this in mind, it is essential that websites work on all devices and screen sizes. Each Squarespace template and website includes a unique mobile experience that matches the overall style of the website, so the content will always be perfect on every device.

By clicking a button, you can see how Squarespace’s intelligent platform will rearrange content to the width of a device or monitor. It will keep your content and images in the most presentable form and in the correct layout without further intervention.

You can also see how a page will appear on a phone or tablet by changing the view at any time when working with your site.

With at least 50% of website traffic coming from mobile devices, it’s also vital that your site is easy to navigate and read from these devices. There is no need to design alternative layouts for mobile pages.

  1. Quality Assurance

Squarespace is a stand-alone platform that works perfectly and is fully managed from top to bottom. This means that you do not need to update any software, plug-ins or widgets; security vulnerability fixes; or fear that changing a component may break something else. It also means that while you need to add third-party applications or plug-ins, this may not be necessary because most features are native to Squarespace.

  1. Award-winning support

Squarespace’s customer support team is available seven days a week, 24 hours a day, and has won several awards for its excellent customer service.

Real support offered by real people. Unlike many other service providers, chat and messaging capabilities help channel questions. On many other platforms, especially if you’re using home-built tools, such as custom themes or widgets, you need to rely on user forums if you have a problem or question.

  1. Integrated e-commerce

The straightforward integration with Stripe and PayPal makes it easy to list and sell products online using Squarespace. Ideal for delivering digital downloads (free or paid), selling physical products, shipping management, and more.

  1. Flexibility

Unlike some website building tools, Squarespace lets you upgrade or resize your site with new features, control page layout, or even turn the entire site into a completely different design at any time, no need to install extra plugins or themes. You can also export your Squarespace website to another system, in case you do not find it.

  1. Maintenance

A problem encountered by some companies on their website is maintenance. Some platforms need more time than others to continue to work properly. Of course, this maintenance can cost you time or allow you to pay someone (usually a web designer/website provider) to do this maintenance for you. All, of course, costs money to your business. Squarespace, on the other hand, does not require any maintenance. Squarespace team manage the maintenance of your website behind the scenes so that you can make all the security updates, fixes, and backups necessary for your site to function properly.

  1. Social integration

Many sites offer features for connecting to social sites, but the custom widgets on Squarespace make social streaming similar to the original design. You can easily connect Facebook, Twitter, Instagram, and any other social media website. These integrations offer excellent features, such as sharing blog posts and content directly from your Squarespace website on specific social networks.

The Bottom line

In summary, if you want a professional website, with results, easy to configure and maintain, Squarespace will almost always be the best solution, especially if you are not a coding expert and want to manage your business.

 

About the Author Lysa Greer

Lysa is a digital producer who helps service-based entrepreneurs fulfill their business vision through creative ideation, technical solutions, and relationship marketing. With 19 years of diverse experience in broadcast and digital media, she provides a wide range of opportunities to work with a variety of clients and teams, both virtually and in-person.

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