The Importance of Email Marketing in Today’s World

At the dawn of the internet, email was the newest, brightest and best thing that could have ever happened to us. Now, a few decades later, email may have lost a little of it’s sparkle but only because of how seamlessly it has integrated itself into our daily lives. These days email is not only used for interpersonal communications but has birthed a whole new way of doing business - email marketing!

Today, email marketing is seen as the end all be all for connecting with your customers and building your audience.

The truth is, only your avid readers will read your blog each week, and maybe a percentage of your clients will follow you on social media, but emails are opened multiple times a day - which makes email an unbelievably effective way of getting and staying in the forefront of your audience’s mind.

Emails are opened everyday which makes them an effective way to reach your audience.

While email marketing may be an old tactic, but it remains a vital one. It’s a personal way of reaching target customers, all the while building loyalty and trust in your business.

Whether you have opted in to using email marketing for your business yet, or not, it’s the absolute best option for marketing your business and here’s why:

It’s the easiest way to reach mobile customers: Email marketing is the easiest way for business owners to start reaching consumers on mobile, without investing greatly in new technology or software. With the simple click of a button you can automate messages that go straight to them. And since 38% of email is now opened on a mobile device, it’s by far the most effective method for getting a hold of your customers right away. (Source: Litmus).
It’s an effective way to communicate with customers and build relationships: If you want to stay connected with your audience, email marketing is essential. Email marketing allows businesses to build relationships with prospects, leads, as well as past and current customers by directly speaking to them about the business through their inbox. Plus, the majority of consumers enjoy receiving emails. In fact, 91% of people check their email daily (Source: Hub Spot).
It is easy to customize: Businesses should keep email marketing in their toolbox because it can be an extremely versatile. Customizing email marketing helps establish brand awareness and trust between your business and the consumer. Email marketing messages can range in complexity and be personalized to include the name of the consumer and much more.
It’s measurable: Knowing what works and what doesn’t is key to the success and improvement of any marketing campaign. With email marketing, businesses gain insights into their initiatives by tracking who opened their email, which links were clicked and how many people unsubscribed. This allows businesses to make future adjustments, improving their overall effectiveness and success.
It’s inexpensive: Email marketing allows businesses to reach a large number of consumers at a rate of nearly nothing per message. It is 20 times more cost-effective than traditional media marketing channels like TV, radio, or direct mail (Source: Experian). Plus, email marketing brings in about $44 for every $1 a business spends (Source: Direct Marketing Association).

Whether it’s used to cultivate more people onto our lists, or streamline and automate follow up emails with our clients, it’s is an easy to see why email marketing is quickly becoming an entrepreneur's best friend.

But you don't have to take my word for it.