Fresh Take Strategy: Assessments

There's a question that is asked by entrepreneurs every day that one fail-proof strategy can help solve.

It's asked when they start a new venture, project, or meet a new potential client...

It's asked before every decision and is the most valued piece of information to their bottom line...

The question is: what problem am I solving today and for whom?

Your audiences are an excellent source of information that will enable you to strategically and intelligently optimize the performance of your business.

To better serve your customers, keep existing customers, or acquire new ones, you will need the right data to help you. Interactive content, such as assessments, is a solution to this problem and a strategy every business owner should utilize. Creating content that fully captures users' attention can enable them to provide not just more data but also relevant data. It's a win-win situation! Your audience values your content, and you have more information about them that you can use to provide targeted content/products/services.

Let us look at four different types of interactive content that you can use to learn more about your clients and customers and the benefits of using them.

Types of Interactive Content

Assessment
An assessment is an interactive piece of content in which the user provides answers to specific questions to receive information based on them. It is an appropriate form to obtain quality feedback.
Survey
A survey is among the oldest types of interactive content and has been successful over time. You can reward your audience base on the nature of the survey.
Calculator
This type of interactive content consists of taking the inputs of the user and, based on a formula, creating a response (generally numbers). A calculator provides accurate results that suit sophisticated strategies. Instead of writing content describing your product or service, a calculator provides a precise outcome of the earnings from the purchase of that product or service. This leads to whether it pays to buy it or not.
Quiz
A quiz can give you the viral effect and instantly increase your level of involvement. A quiz is 30 times more likely to be shared on social networks. The quiz results can be in the form of numbers or percentages useful for recommending the most relevant content.

Benefits of Interactive Content

Reach a Target Audience
Interactive content provides an excellent opportunity to gather feedback from your target market if you have a good market sample to send reviews to. Given the growing importance of social media in your marketing, quizzes, assessments, and surveys on social media are a great way to understand the social media channels(Facebook, Instagram, Twitter, Reddit, etc.) you need to pay attention to. Assessments can help you understand different aspects of your target market, allowing you to improve the quality of your decisions. This includes everything from understanding the size of the potential market to determining the optimal price of your products.
Measure Brand Awareness
Your product or service might mean everything to you, but it's hard to know what your target market thinks. A brand awareness assessment can help you understand what your customers and audience think about your business, your products, your image, etc. Ask your clients or customers how they feel about your competitors and why they are more (or less) interested in your business, products, and services. In this way, you will know if your target audience even knows that you exist and whether your brand is on their "list."
Competitors Assessments
Interactive content helps you understand your stand about your competitors. The best way to get answers to this type of research is to speak directly to your target audience. In this way, you can take a look at their buying process and think of products similar to yours. You can also ask your target audience if certain marketing materials direct them to your product about other products and how they want to interact with you and your brand.
Audience Segmentation
There is nothing more frustrating than diligently creating a mailing list, creating the perfect e-mail, sending out the email, and finding out there is a low open rate and click-through rate. This, in turn, gives you the impression that your audience did not care about you. This problem is prevalent and occurs when all subscribers are treated as one. This is why creating a survey, quiz, or online assessment for your email subscribers and offering them specific options to express their preferences will help you segment your larger audience into a smaller, easier-to-reach audience. When you have this, you can customize the email sequence and significantly optimize conversions.
Get Feedback On Your Products
How do you know your customers feeling about your products or services? Customers who have already purchased something from you are the best partners to gather detailed information about your products and services. You can use a customer satisfaction survey, which allows the customer to evaluate their experience with your product using for example 1 to 5 indicators. This will help you understand the quality of your products, whether it meets their demands or not. If you are ready to listen to your customers and take advantage of their criticism, your business will grow in value and potential faster than you think.
Know More About Customer Demographics
The best way to identify the demographics of potential customers in a new service area is through interactive content. You can ask potential customers about their gender, age, position, income, where they buy, what they do for fun, etc. Like an in-person conversation, you want to establish a relationship with your respondents before asking them more personal questions. Demographic information is essential to help you understand your target market, which improves messaging and campaigns.

Get Your Audience Intel

Interactive content can help you stand out if you do it the right way. People will remember you longer. For example, a quiz that results in a positive statement will help users become more loyal to your brand.

Interactive content that captures the user's attention can enable them to provide more relevant information that can be used to create targeted and valuable content in the future. It might even allow you to dive and contact them with more details later.

If you are ready to start exploiting the engaging power of interactive content on your site, we recommend Thrive Quiz Builder. It will help you to easily create appealing and sophisticated quizzes to attract and capture the attention of your audience without having to know how to code or use Photoshop.