If you are on the market to launch a website for the first time and have done some research, it is likely that you have found the name “WordPress.” No surprise: it’s one of the most popular content management systems, after all. But why should you use WordPress? What makes it better than the other options available?
If you are not technically sound in programming, creating a site can be complicated and time-consuming if you do it yourself, or expensive if you hire someone else to do it.
These concerns are understandable. However, we are in 2019.
A website is essential if you want to reach your target market and creating a website is much simpler than you can achieve, mainly if you use WordPress to configure it.
What is WordPress?
WordPress is by far the most popular Open Source Content Management System (CMS), used by approximately 80 million websites.
It is free for installation, distribution, and update. Thousands of plugins and templates provide a simple and flexible interface, reducing development costs and implementation time.
Here are some reasons why this platform is one of the most popular content management system:
- WordPress is Easy to Customize with Themes and Plugins
A large part of WP users are neither web designers nor programmers. Most people start using WordPress without any prior knowledge of web design.
For non-technology experts, WP is the ideal solution because you can choose from thousands of free website templates (themes). There is a perfect WordPress theme for almost all types of websites (be it a blog, a business site, or an online store).
WordPress themes are easy to customize because many of them have their options panel that lets you change colors, download the logo, improve the background, create beautiful sliders, and customize it without writing any code.
You can also add custom features to your site using WP plugins. WP plug-ins are like applications for your website that you can use to add advanced features such as analysis tools, contact forms, a registration area, and many more.
- WordPress is Optimized for SEO
Fortunately, choosing WordPress as a content management system immediately puts you ahead.
The WP site is written using high-quality standard code and produces semantic markup. In non-geek terms, Google and other search engines love WordPress.
That’s why WordPress sites tend to be higher than others in search engines.
From a design point of view, Word Press is very intuitive for SEO.
You can also use SEO WP plugins to optimize your website further.
- WordPress is Easy to Configure, Manage, and Update.
You do not have to be an Internet expert or a programmer to use WordPress. All you need is an Internet connection and a web browser to create your website.
The system comes with an integrated update management system. This allows you to update your plugins and themes from the WP admin dashboard.
It also informs you when a new version of site is available. So you can update your site by simply clicking a button.
- WordPress has a Large Community of Support.
30% of websites use Word Press and hold 60% of the CMS market.
The number of people using this platform means that if you have a problem or question, there is a good chance that an answer will be waiting for you in one of the support forums or WordPress developers.
It also means that if you want to outsource maintenance, content, or site design, many developers, editors, publishers, and designers know how the site’s content management system works.
- WordPress is Accessible and Multilingual
The site follows best practices to make sites created using the most affordable software possible. Their ultimate goal is for everyone to access and view a website, even if they have a physical or sensory impairment, regardless of the hardware or software they use. There is a manual that theme and plug-in developers can follow to ensure that their work conforms to these standards, and there are several tools available to test the accessibility of a site.
The platform currently supports about 170 languages, although not all available languages are fully translated.
Now, 51 languages are translated at 100%, while 22 are translated at 95%. Teams of translators are dedicated to the complete translation of WordPress. Although there is no option to make WP multilingual, several plug-ins are available to add multilingual features to the site, such as WPGlobus and Polylang.
- WordPress is Safe and Secure
It is a very safe platform to run a website.
Moreover, it also makes it easy to update your site’s software, which is critical to keeping hackers and data thieves out of your website. Some WordPress software updates are automatic to avoid security breaches. You can choose whether you want your plugins to update automatically or if you manage them yourself.
The Bottom line
Unlike other website building tools, WordPress is open-source and free from financial restrictions and limitations. This means that you can use the software as you see fit and host your website wherever you are. All this without fear that changes in someone else’s business model will hurt one of your most important business assets. A related benefit is that it costs less than commercial alternatives.
When you choose WordPress, you have total control of your website. As an entrepreneur, this could be the ultimate reason for using this platform.