WordPress vs Squarespace

Squarespace and WordPress are two prominent website builders that allow you to easily create a website with no technical skills or programming knowledge. However, the decision on which platform is best for you requires some forward-thinking and should be considered wisely.

Let’s take a deeper dive and compare Squarespace vs. WordPress so that you can make the best decision for your business. Understanding the advantages and disadvantages of each platform and considering the ongoing growth opportunities for each will help you choose the one that suits you best.

In the hopes of seeking to give you the most comprehensive comparison, we’ve divided the research we found into several sections.  Let’s look at each section and see which platform offers the maximum benefits for anyone looking to build their website.

Here are the areas we will cover:
  • Cost
  • E-commerce
  • Flexibility
  • Easy Migration
  • Customer service

WordPress vs Squarespace – Digging Deeper


Squarespace offers the following price options:

  • $ 16 / month for a personal site
  • $ 26 / month for a corporate website
  • $ 30 / month for a basic online store
  • $ 46 / month for an advanced online store

Each has different features. Most users will go with a personal website or a basic online store.

WordPress is a free and open-source platform. If you download WordPress alone, all you need is a web server to set it up. There are free and acceptable hosts, as well as many inexpensive web hosts that cost no more than a few dollars a month. However, you can also host your site on WordPress.com, the WordPress site hosting service more comfortable to use than classic WordPress, but slightly more limited in its possibilities. The current price for WordPress.com is:

  • $ 0 / month for a basic WordPress.com subdomain site
  • $ 3 / month for a blog site
  • $ 5 / month for a personal site
  • $ 8 / month for a premium site
  • $ 25 / month for a corporate website
  • $ 45 per month for an e-commerce site

Please note: Only business and e-commerce plans allow third-party themes and plug-ins.

What To Consider

WordPress is excellent because it is free, but it can be difficult to configure if you do not have a lot of experience. When looking at this option, consider a hosting platform that manages all the administrative nuances of operating a WordPress site and lets you focus on your content.


Squarespace is equipped with an exquisite integrated e-commerce system. It is ideal for many applications, but with some limitations: the number of payment gateways you can use is limited to Stripe (which is not usable by merchants in some countries). You could also potentially use Paypal, however, you’ll need a PayPal Business account. Also, it does not have advanced online functionalities that you will get with dedicated e-commerce solutions like Etsy,  Shopify or BigCommerce.

A fundamental feature of Squarespace’s e-commerce functionality is that it does not allow the export of digital products (and limits the number of products that can be exported to 2,000 and the number of variants to 3).

WordPress does not have an integrated e-commerce tool, but with the help of plug-ins, it’s straightforward to add full online sales functionality to a WordPress site. There are also tools like ThriveCart that offer ways to boost your revenue with high converting cart and check-out pages, one-click sales funnels, affiliate campaigns and track your entire e-commerce business with ease.

What To Consider

Ultimately, I would say that with WordPress, you can integrate third-party e-commerce applications in a more precise or consistent way. The unconventional approach of Squarespace is, therefore, suitable for many users who want to get a simple online store quickly.

Ease of use

The customization of WordPress has a cost: while WordPress is not difficult to use, Squarespace is much easier to learn and use for all those who do not have extensive experience in website design.

Squarespace is made to be as simple as possible. You can get a professional-looking website up and running in minutes. You can do the same thing in WordPress, but, likely, your site will not have the same level of transparency as Squarespace.

What To Consider

WordPress has a lot of energy, but it will take some time to get used to it. Squarespace is much easier from the beginning.

Design and Templates

WordPress and Squarespace both have design and templates tools ready to simplify the creation of a custom website.

WordPress offers access to thousands of free and paid website templates. These templates are highly customizable and allow you to use the logo and colors of your website, upload your images, etc.

Many WordPress themes are available with several layout options, drag-and-drop page generators, sliders, photo galleries, and many other features.

Squarespace offers templates for ready-to-use websites, organized into different categories. There are themes for all categories of popular websites, with professional designs that look good on all devices.

However, this is a vast area where Squarespace is seriously behind schedule. The number of predefined templates is minimal and the design options are limited to all the features available in the Squarespace customizer.

Themes have a limited number of layout options for each model. You can still create basic colors, fonts, website logos, etc., but these templates are not customizable like WordPress themes.

What To Consider

WordPress is a winner in terms of design choices and templates. Squarespace offers fantastic templates, but they are limited.

Easy Migration

One of the critical factors to consider when choosing a website development platform is the ease with which content can be migrated to other platforms. A good platform includes an easy-to-use export tool that allows you to move content to another platform quickly.

WordPress comes with an export tool that allows you to export all your data quickly. In addition to your content, you can export themes, plug-ins, and even the entire WordPress Install.

The export tool function built into Squarespace is limited. You can only export certain parts of your content to an XML file. This includes your pages, your galleries, and a blog page with all its posts. Product pages, album pages, text blocks, audio, and video cannot be exported.

What To Consider

Squarespace offers limited export capabilities, while WordPress allows you to migrate all your data to other platforms easily.

Customer Service

Both platforms offer world-class support, but support access approaches are different, as we will see below.

WordPress has a large community of support. You will find a series of endless tutorials, forums, and specific solutions oriented to the choice of theme and plug-in.

There is no dedicated support hub. Instead, you’ll find a variety of solutions via dedicated websites or even a simple Google search.

The answers probably already exist somewhere online, but you must strive to find them.

Squarespace has a dedicated support team. As a closed platform, it is much easier to manage and is entirely dedicated to the website builder.

You’ll have access to a variety of support options, including live chat, email support, and community forums, as well as workshop videos and a library of guides.

Overall, given that Squarespace is a closed platform and the team is testing its tools, the number of issues is generally smaller and the problems can be resolved quickly

What To Consider

You will find high-quality support regardless of the platform you choose, but Squarespace offers a more straightforward solution, while WordPress has a more sophisticated approach, more suitable to those who want to troubleshoot their websites.

The Bottom Line

WordPress is great for experienced developers and people who know what they are doing, but for those less tech-savvy, it can be a little overwhelming. It may take some time to understand, and if you do not have the skills or the time to devote to it, you may need to hire someone to do it. If you can and want to take advantage of everything you can do with WordPress, you can afford to create exactly the website you want.

Squarespace is an excellent choice if you want a nice and professional website, but you do not have a lot of coding skills and you are not willing to hire a developer. You’ll have everything in one place and, since it’s easy enough to get used to, it will not be long before your site is up and running.

About the Author Lysa Greer

Lysa is a seasoned Business Strategist and Service Designer with a profound commitment to crafting holistic, valued experiences. Her specialization lies in optimizing offers to empower service-based entrepreneurs in realizing their business visions. Drawing from 24 years of multifaceted experience in broadcast and digital media, Lysa offers an array of opportunities for collaboration with diverse clients and teams, fostering connections in both virtual and in-person settings.

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